STRATEGIC DESIGN - Pitch Presentation
Creating sales pitch for hospital sales: Promoting artiness tech.
About | ARtiness develops ad-hoc solutions based on reconstruction of patient-specific 3D models extracted from medical images, their holographic visualization in mixed reality. This combination provides support for percutaneous interventions allowing more precise surgical approach.
Brief | Create a sales pitch for artiness to convince the chief of hospital for equipping the surgical rooms with Artiness Tech.
My Role
Storyboarding, Narration Flow Design, Research Ideation
Timeline
3 weeks, Academic Project, March 2023
Team Member
Three Members with the background of design and management.
Tools Used
MS PowerPoint, Miro
The Process
Developed with Lean Presentation Strategy Canvas
Context
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Hospital needs to be up-to-date with tech, so as to keep the reputation and presence in the market.
Audience
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Hospital Chief or Hospital Manager.
Resistance
-
Cost of the tech.
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Fear of learning and adapting.
-
Change in surgery room design.
Story Making
Problem
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Reputation is hard to maintain.
Long working hours effects productivity and efficiency. -
Studying different test results separately, might create a error in analysis.
-
Difficulty in communicating during operation within the team.
Solution
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Save 20 - 30 % on operating time.
Improves quality of workplace. -
Provide better and clear communication.
Study data on one platform holistically reducing error. -
New tech helps building the reputation.
Evidence
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Cost per surgery is 90 - 100 euros per operation, consideration 3 surgery per day in an single Operation Theatre.
Call to action
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Provide details of the product and link to buy.
The Story Flow
Reaching Target with the Pitch
Hooking
Video showing patients talking about building trust on hospital and the doctors.
Question?
What helps hospital build Trust
Three major factors -
Doctor | Staff | Technology
Technology & Hospitals
- Increases the Success Rate
- Provides better and clear Communication
- Builds a Robust Image of the hospital
what is ARtiness
ARTINESS is your next step of technological advancement in Healthcare.
ARtiness to hospital
-Provides better Communication within Teams
-Saves 10% - 15% of operating and preparation time.
-Reduces Hectic Working Hours.
Technology & Doctors
- Craft of surgery is as old as Humankind
- Healthcare and Technology has always grown together.
Call to action
-Lead the Industry while embracing the change.
-Easy to Equip the existing Surgical Rooms.
-Costs effective and adaptable.
Feedback & Suggestions
Emotional and powerful start that created a powerful connection based on trust.
Since the speech addressed a company, focusing more on facts with a more robust business approach would have been appreciated.
The storyline took longer than needed. The delivery exceeded the 5 minutes threshold.
Prof. Maurizio La Cava
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